Cutting-Edge Pharma engagement Application

Client

The client in this project was provider of advanced analytics, technology solutions, and contract research services to the life sciences industry.

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Client's Challenge

Client's ChallengeThe client aimed to enhance customer engagement for pharmaceutical and biotech companies by developing a software solution designed to integrate various customer-facing departments like sales, marketing, and medical affairs. The challenge was to ensure that the solution provided a unified platform for managing customer interactions, personalized engagement with healthcare professionals (HCPs) based on real-time data and analytics, omnichannel marketing capabilities, mobile access for field representatives, and compliance with industry regulations.

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Industry:

Pharma

Location:

US

QA Team:

9

Duration (month):

12

Services Used :

Manual QA

Technology Recruitment

Automation QA

QA Management

What We Did

Dyviron conducted thorough compliance testing to ensure that the solution complied with industry regulations, allowing field representatives to engage with HCPs without encountering regulatory hurdles.
Recognizing the importance of data security in the healthcare industry, we performed comprehensive security testing to identify and address any vulnerabilities in the platform, safeguarding sensitive customer data.
We conducted extensive functional testing to verify that all features and functionalities of the solution, including its unified platform, intelligent engagement capabilities, omnichannel marketing, and mobile access, performed as intended and met the requirements of pharmaceutical and biotech companies.

Results

The implemented solution successfully streamlined customer engagement, improved sales effectiveness through personalized interactions, and ensured compliance with industry regulations, ultimately enhancing overall efficiency and effectiveness for pharmaceutical and biotech companies.